Robert Schafer Joins HC Forklift America Corporation

Robert Schafer Joins HC Forklift America Corporation

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Charlotte, North Carolina: HC Forklift America Corporation (HCFA) is excited to announce that Mr. Robert Schafer has been appointed Vice President of Sales and Marketing. Robert brings over 29 years of industry experience with him.  Prior to joining HCFA, Robert served as the Senior Vice President of Sales and Marketing for Sany America’s Port Machinery, Cranes, and Telehandler division. Prior to this, he held various roles including Director of Global Accounts and Marketing at Kalmar, Regional General Manager and Vice President at Briggs Equipment, and Vice President of National Accounts, Fleet Services, and Government Contracts at Hyster Company. Using his experience, Robert will drive growth through innovative sales strategies and market development initiatives. He will also lead and mentor the sales team to surpass sales targets, identify and capitalize on emerging market trends, and foster strategic partnerships to expand HCFA’s market share.

“I am humbled to be a part of the team that brought HC America into the United States so quickly and successfully.” stated Robert Schafer. “I am excited to be part of the team leading the development of the HC 3-year strategy plan focused on 3 initiatives.  

  • The first is education of HC’s leadership in proprietary Lithium-ion technology which has already been widely adapted globally and most recently in the USA.
  • Second, dealers and customers globally are acknowledging the opportunity of a strong partnership with Hangcha and it’s our goal to expand those relationships locally. 
  • Third, measuring customer satisfaction based on aftermarket support is critical to growing existing and future relationships here in the Americas.  I look forward to leveraging my prior experience to help HCFA further improve its position in the marketplace.”

Robert joins us as Vice President of Sales and Marketing after Frank Russo’s decision to step back from day-to-day operations. Frank will still work with HCFA as an advisor on special projects and has recently joined a new start-up Lithium-ion battery manufacturer, Universal Lithium-ion Battery Supply as Vice President of OEM Sales and Business Development.

“We are excited to see Robert step into this role.” says Jimmy Zhang, President of HCFA, “We look forward to him using his experience to help solidify Hangcha as a recognized brand within the United States.”

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